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If you’re aiming for improved Google rankings, you’ll find valuable steps in this actionable guide. Let’s dive in.

Step #1: Verify Mobile-Friendliness

With mobile searches comprising 60% of Google searches, and the advent of Google’s Mobile-First Algorithm, ensuring your site is mobile-friendly is imperative. Use Google’s Mobile-Friendly Testing Tool to confirm optimization.

Step #2: Ensure Consistent Indexing

Check if different versions of your site are indexed in Google. Verify that all URLs lead to the same version, preferably HTTPS.

Step #3: Enhance Site Speed

Google emphasizes site loading speed as a ranking factor. Optimize HTML code, conduct speed tests, and compress images to improve loading times. Consider upgrading your hosting for significant speed enhancements.

Step #4: Eliminate “Zombie Pages”

Identify and delete redundant or obsolete pages (“Zombie Pages”) indexed by Google. Deleting such pages can notably increase organic traffic.

Step #5: Address Indexing Issues

Use tools like Google Search Console and Screaming Frog to identify and rectify web pages Google isn’t indexing.

Step #6: Evaluate Organic Traffic

Analyze your site’s organic traffic trends over the past months using Google Analytics. Monitor trends to gauge SEO performance.

Step #7: Enhance On-Page SEO

Prioritize on-page SEO optimization, focusing on critical pages. Utilize free SEO tools and implement recommended strategies.

Step #8: Implement Rank Tracking

Track keyword rankings using tools like SEMrush to monitor SERP performance.

Step #9: Assess Backlinks

Backlinks remain crucial for SEO. Analyze your backlink profile for quality and quantity, and identify and disavow toxic links.

Step #10: Rectify Broken Links

Address broken internal and external links on your site to enhance user experience and SEO performance.

Step #11: Conduct Competitor Analysis

Analyze competitor keywords and strategies to identify opportunities for improvement.

Step #12: Elevate Content Quality

Upgrade existing content to make it more comprehensive, engaging, and valuable. Focus on shorter intros, smaller paragraphs, and incorporate multimedia elements.

Step #13: Optimize for User Experience (UX)

Prioritize UX signals to improve user satisfaction and consequently, SEO performance. Analyze user intent and tailor content accordingly.

Step #14: Streamline Site Architecture

Ensure a flat site architecture with intuitive navigation for improved crawlability and user experience. Keep important pages accessible within a few clicks from the homepage.

Step #15: Deploy Skyscraper Technique

Publish high-quality, comprehensive content using the Skyscraper Technique to attract backlinks and enhance site authority.

Bonus Steps:

Leverage Internal Links: Strategically use internal links to prioritize high-priority pages and enhance site structure.

Utilize Site Audit Tools: Employ site audit tools for comprehensive analysis and optimization.

Optimize for Featured Snippets: Aim to secure featured snippets to increase organic traffic and visibility.

Conclusion

By systematically conducting an SEO audit and implementing the outlined steps, you can enhance your site’s visibility, attract more organic traffic, and ultimately improve your Google rankings. Continuously monitor performance and adapt strategies to stay ahead in the dynamic landscape of SEO.