BLOG

Publishing a new blog post is just the beginning of your story. To truly make an impact, you need to strategically promote your content to reach a wider audience. Here’s a comprehensive checklist to guide you through the essential steps to amplify your blog post’s visibility and engagement.

 1. Optimize for SEO & Keywords

Before you hit publish, conduct thorough keyword research to identify the phrases and terms your target audience uses. Integrate these keywords naturally into your post title, content, meta descriptions, and tags to boost your search engine rankings and attract more traffic.

 2. Leverage Syndication

Utilize your blog’s RSS feed to automatically distribute your content across various platforms, including social media sites. This one-time setup can significantly expand your reach without the manual effort of posting content individually.

•  Facebook Business Page: Use the “Social RSS” app to automate content publication.
•  LinkedIn: Enable the “Blog Link” or “WordPress” app for automatic posting.
•  Plaxo: An excellent platform for business networking, allowing easy feed integration.
•  Ning Community Sites: Utilize the “Add RSS” widget for automated content sharing.
•  Other Social Networks: Explore platforms that support RSS feed integration for broader reach.

 3. Shorten Your URL

Employ URL shorteners like Bit.ly, Ow.ly, or Cli.gs to create concise URLs for your blog posts. This practice not only saves space but also provides analytics on click-through rates, helping you gauge the effectiveness of your promotions.

 4. Customize Your Social Media Updates

Tailor your social media updates to match the tone and style of each platform. Different social networks cater to different audiences, so crafting personalized updates can significantly increase engagement. Consider scheduling multiple updates with varied headlines to maximize visibility.

 5. Tease Your Content Elsewhere

Engage with communities on platforms like LinkedIn groups, Facebook groups, and niche forums by sharing compelling snippets of your blog post. Encourage discussions and feedback to foster a sense of community and engagement.

 6. Bookmark Your Content

Submit your blog post to social bookmarking sites like Digg, StumbleUpon, and Delicious. This can lead to increased exposure, backlinks, and traffic, acting as a form of peer review for your content.

 7. Engage with Other Blogs

Contribute insightful comments on other blogs covering similar topics. This not only helps you establish credibility but also opens doors to new audiences and potential collaborations.

 8. Offer Assistance on Twitter

Actively seek opportunities to help others on Twitter. Responding to queries with valuable advice and your blog post link can lead to new followers, subscribers, and comments.

 9. Update Your Email Signature

Integrate your latest blog post into your email signature. Platforms like Wisestamp for Gmail can automate this process, making it effortless to share your content with anyone you communicate with via email.

 10. Directly Share with Target Customers

Identify specific customers who would benefit from your blog post and directly share it with them via email. Follow up to see if they found the content useful.

 11. Feature in Your E-Newsletter

Include excerpts or teasers of your blog post in your e-newsletter. Monitor which posts receive the most clicks to tailor future content accordingly.

 12. Request Mentions from Other Bloggers

Forge relationships with fellow bloggers and request they feature your post or link to it. This reciprocal promotion can significantly boost your reach and search engine rankings.

By following this comprehensive checklist, you can ensure your blog post reaches a wider audience, engages with potential readers, and contributes to your overall marketing strategy.