by gsadxb_admin1Expanding Your Content Marketing Team: 25+ Roles to Consider for 2025 Success
With the 2025 budget offering more flexibility, now is the perfect time to evaluate and enhance your content and marketing team. The question arises: Where should you invest this newfound capital? Should you bolster your ranks with another writer, introduce a data wrangler, or perhaps bring on a strategist? Let’s explore over two dozen roles that could propel your content marketing efforts to new heights, drawing insights from the experts at Content Marketing World 2024.
Analysis Roles: Unmasking Performance Insights
Data Analyst: A dedicated data analyst dives deep into the metrics, uncovering what’s performing and what’s not, guiding content strategy with actionable insights. – Ashley Baker, Coastline Marketing LLC
Analytics Specialist: Often overlooked, an analytics specialist focuses on measuring content performance, informing strategy, and bridging the gap between content creation and business outcomes. – Andi Robinson, Hijinx Marketing
Metator: This meta-related role tracks content relationships across channels, crucial for maintaining order and personalization in a complex content ecosystem. – Tony Byrne, Real Story Group
Data Miner: Beyond SEO, data miners explore content relevance and customer journeys, ensuring content remains meaningful and aligned with business goals. – Michael Bonfils, Digital International Group
Competitive Analyzer: Offering invaluable insights into competitor content strategies, this role helps shape your own content strategy with a keen eye on strengths and weaknesses. – Bernie Borges, iQor
Strategist Roles: Guiding the Big Picture
Business Translator: Bridging the gap between business objectives and communication strategies, this role ensures content aligns with measurable business goals. – Pauline Lannoo, The Fat Lady
Chief Content Strategist: Overseeing the entire organization’s content strategy, this role ensures all content efforts are aligned with business goals and audience needs. – Cathy McKnight, TCA
Content Strategist: Essential for teams needing guidance on content strategy or data/SEO management, this role is vital for cohesive content creation. – Brian Piper, University of Rochester
Revenue-Generation Roles: Connecting Content to Bottom Line
Revenue-Generator Promoter: Focusing on quantifying content’s contribution to revenue, this growth marketing role bridges the gap between content and financial outcomes. – Troy Sandidge, Strategy Hackers
These roles represent just a fraction of the possibilities for expanding your content marketing team. Each plays a crucial part in analyzing performance, strategizing for success, and generating revenue, ensuring your content marketing efforts are aligned with your business goals and audience needs. As you plan for 2025, consider how these roles can complement your existing team, filling gaps and unlocking new opportunities for growth.